Brock professor breaks down Buffalo Bills fandom among Canadians

While the week may be winding to an end, many are asking themselves one question: Is it Sunday yet?

On Sunday, the Buffalo Bills play an AFC Divisional Round playoff game against the Baltimore Ravens, which could see lots of Canadians crossing the border.

Brock University Sport Management Professor Craig Hyatt says any given week, there could be thousands of Canadians crossing over.

Professor Hyatt adds that another factor into the Bills fandom in Canada could be that they’re often viewed as the underdog in the NFL.

Hyatt adds that he expects the Peace Bridge to be busier than usual in the hours leading up to and after the Bills game on Sunday.

(Written by: Matt Latour)